Privacy Policy

YoCamron's Aquatics
16 Bridge Street, New Milford, CT 06776
Phone: (475) 370-0950
Email: cameron@yocamronsaquatics.com

Last updated: May 15, 2026

This Privacy Policy describes how YoCamron's Aquatics ("we," "us," or "our") collects, uses, and protects your personal information — whether you visit us at our physical store in New Milford, Connecticut, or shop with us online. We are committed to protecting your privacy and complying with the Connecticut Data Privacy Act (CTDPA) and all other applicable laws.

1. Information We Collect

From In-Store Customers

When you visit our physical store at 16 Bridge Street, New Milford, CT, we may collect:

Your name and contact information if you make a purchase, place a special order, or sign up for our newsletter
Payment information (processed securely — we do not store full card numbers)
Purchase history and transaction records
Information you voluntarily share when asking for advice or consulting with Cameron

From Online Customers

When you visit or shop on our website, we may collect:

Account information: name, email address, username, and password if you create an account
Order information: billing address, shipping address, phone number, and payment details
Device and usage data: IP address, browser type, pages visited, referring URLs, and time spent on pages
Cookies and tracking technologies: we use cookies to keep your cart active, remember your preferences, and understand how our site is used (see Section 5)
Communications: any messages you send us via our contact form, email, or live chat

From Subscription Members

If you subscribe to our premium blog content ($9.99/month), we additionally collect subscription billing information and access records.

2. How We Use Your Information

We use your personal information to:

Process and fulfill your orders (in-store and online)
Communicate with you about your orders, questions, and appointments
Manage your account and subscription
Send you marketing emails and newsletters (only with your consent)
Improve our website, products, and services
Schedule and manage appointments booked through Google Calendar
Comply with legal obligations
Prevent fraud and ensure the security of our store

3. How We Share Your Information

We do not sell your personal information. We may share your information with:

Service providers: Shopify (our e-commerce platform), payment processors, and shipping carriers — only as needed to operate our business
Google: if you book an appointment through our Google Calendar scheduling link, Google's privacy policy also applies
Legal authorities: if required by law, court order, or to protect our rights
Business transfers: in the event of a sale or merger of YoCamron's Aquatics, your information may be transferred as a business asset

All third-party service providers are contractually required to protect your information and use it only for the purposes we specify.

4. Your Rights Under Connecticut Law (CTDPA)

As a Connecticut resident, you have the following rights under the Connecticut Data Privacy Act:

Right to Access: You may request a copy of the personal data we hold about you.
Right to Correct: You may request that we correct inaccurate personal data.
Right to Delete: You may request that we delete your personal data, subject to certain exceptions.
Right to Data Portability: You may request your personal data in a portable, readily usable format.
Right to Opt Out: You may opt out of the sale of your personal data, targeted advertising, or profiling that produces legal or similarly significant effects. We do not sell personal data.
Right to Non-Discrimination: We will not discriminate against you for exercising any of these rights.

To exercise any of these rights, contact us at cameron@yocamronsaquatics.com or call (475) 370-0950. We will respond within 45 days as required by Connecticut law. If we need an extension, we will notify you within the initial 45-day period.

If you believe your rights have been violated, you may file a complaint with the Connecticut Office of the Attorney General at www.ct.gov/ag.

4A. Opt-Out Preference Signals & AI

We honor recognized universal opt-out mechanisms, including the Global Privacy Control (GPC) browser signal, as a valid request to opt out of targeted advertising and any sale of personal data. We do not sell your personal data, and we do not use your personal data to train large language models or other artificial-intelligence systems. You can also exercise any privacy right directly by contacting us at cameron@yocamronsaquatics.com.

5. Cookies and Tracking Technologies

Our website uses cookies — small text files stored on your device — to:

Keep your shopping cart active between visits
Remember your login and preferences
Analyze website traffic and usage patterns (via Shopify analytics)
Serve relevant advertising (only if you have consented)

You can control cookies through your browser settings. Disabling cookies may affect some website functionality, such as keeping items in your cart.

6. Data Retention

We retain your personal information for as long as necessary to:

Fulfill the purposes described in this policy
Comply with legal, tax, and accounting obligations (typically 7 years for financial records)
Resolve disputes and enforce our agreements

When your data is no longer needed, we securely delete or anonymize it.

7. Children's Privacy

Our store and website are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately and we will delete it.

8. Security

We take the security of your personal information seriously. Our website is hosted on Shopify, which maintains industry-standard security measures including SSL encryption. Payment information is processed through secure, PCI-compliant payment processors. We never store full credit card numbers.

No method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

9. In-Store Privacy Notice

When you visit our physical store at 16 Bridge Street, New Milford, CT 06776:

We collect only the information necessary to complete your transaction or assist you
Payment card data is processed through a secure point-of-sale terminal and is not retained by us
If you provide your email address for a receipt or newsletter, you may unsubscribe at any time
We do not use video surveillance in a manner that collects personally identifiable information

10. Third-Party Links

Our website may contain links to third-party websites (such as Google Calendar booking). We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. For significant changes, we will notify you by email or by posting a notice on our website. Your continued use of our store or website after changes are posted constitutes your acceptance of the updated policy.